"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs "Good design is obvious. Great design is transparent." – Joe Sparano "Design is intelligence made visible." – Alina Wheeler "Simplicity is the ultimate sophistication." – Leonardo da Vinci "Design is thinking made visual." – Saul Bass "The details are not the details. They make the design." – Charles Eames "A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." – Antoine de Saint-Exupéry "Design is the silent ambassador of your brand." – Paul Rand "Less is more." – Ludwig Mies van der Rohe "Form follows function." – Louis Sullivan "Design is a solution to a problem. Art is a question to a problem." – John Maeda "Creativity is nothing but a mind set free." – Torrie T. Asai "Design adds value faster than it adds costs." – Joel Spolsky "Good design is as little design as possible." – Dieter Rams "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose." – Charles Eames "Design is a formal response to a strategic question." – Mariona Lopez "Design should never say, 'Look at me.' It should always say, 'Look at this.'" – David Craib "Design is the intermediary between information and understanding." – Richard Grefé "Styles come and go. Good design is a language, not a style." – Massimo Vignelli "Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people." – Thomas J. Watson